Despite the rise of digital over recent years, the more traditional marketing channels are showing no signs of slowing down. Direct mail is just one of these, boasting a higher ROI than online, and with revenue for 2018 being predicted to hit almost £1.7 billion. So, when it comes to knowing where to focus your marketing spend, direct mail definitely still needs to be in the mix. Especially as it’s known to work very well when combined with your online channels. But compared to online, it can come with many more associated costs, from printing to manpower to postage.
But the good news is, reaping the benefits of direct mail needn’t cost the earth. We’ve been looking at ways that you can save money on your direct mail campaigns and put together a couple of handy infographics. Here in part one, we look at some tips on getting to know your customers better, and how you can use that to your advantage, as well as getting the best deals on printing and postage.
So there you have it, it’s all about knowing and targeting your customers, making them feel valued and doing your homework. But wait, there’s more! Take a look at part 2 for plenty more money-saving top tips, including using lists, balancing creativity and cost and how to test your DMs to get the best results!