At this time of year most of us are out buying gifts for friends and family, but have you thought about corporate gifts? It’s important to remember the people that have helped our companies to grow and prosper, and sending a corporate gift can be a fitting way to say thank you.
What Are Corporate Gifts?
Corporate gifts are given to selected recipients by companies or businesses. They are often gifted to employees, customers or clients. Sometimes they are also presented to prospective clients or company shareholders. A corporate gift is a way of expressing thanks and appreciation to the recipient in question.
Why Corporate Gifts Are Important?
Getting your gifting strategy right can really help to strengthen key relationships that are crucial to your business. A survey by the Promotional Products Association International found that businesses who gave corporate gifts were twice as likely to increase their chances of being contacted by the gift recipients as those who did not send gifts. Other benefits of corporate gifts are as follows:
Improving Company Morale: Gifting employees was stated by Forbes as a top method for improving morale and performance. Numerous studies have shown that staff who feel valued can be more committed, productive and happy. Who doesn’t want a productive workforce?
Brand Image and Brand Recognition: The British Promotional Merchandise Association has found evidence of a direct correlation between promotional products and improved brand recognition. As Brandwatch report, 66% of participants had brand recall from promotional products gifted up to 12 months ago. Most participants also kept their promotional gift for over a year.
Customer Acquisition and Retention: It’s all in the psychology! An unexpected, surprise gift has the ability to improve mood and create a positive association with a brand. This makes existing customers more likely to stay loyal and prospective customers more likely to think of you in a positive light, leading to new business relationships.
When to Give Corporate Gifts
There are a variety of occasions that are particularly suitable for corporate gift-giving.
Christmas and Holidays – it’s great to spread some festive cheer and thank customers or staff for supporting your business over the last year. Christmas is a peak time for sending corporate gifts.
Work Anniversaries – it’s important to demonstrate that your company values loyalty. Rewarding employees with a suitable gift for certain key work anniversaries shows your appreciation of their dependability and consistent hard work.
Company Birthday – as you celebrate a milestone in your business’s growth you may want to share the celebrations by gifting others involved with your company. After all, they may have played a part in helping you to get this far!
Retirement – wishing employees well as they start their retirement is a great way to show thanks for the hard work they have put in. They’ll leave with a positive outlook and fond memories.
Examples of Corporate Gifts
The type of corporate gift you choose can vary, and some may be more suited to employees than customers or clients. Here are some recommendations on what to give to who.
Corporate gifts for clients/customers
Promotional Products are ideal if you want to create brand recognition or retention. There’s a whole wealth of gifts that can be branded with company logos or fun messages. These range from pens and usb sticks to coffee mugs, coasters and even food items.
Subscriptions offer something that’s delivered frequently. There are so many options, from chocolates to make-up and even speciality coffee. A regular delivery can be an ideal way to keep your company fresh in important client’s minds.
Hampers also make ideal corporate gifts for clients or customers. If you’re gifting a business you work with, a number of people may need to share the gift which is where a hamper comes in handy.
Corporate gifts for employees
Vouchers allow the recipient to treat themselves to something they really want, so they can be a good option for employee gifts.
Food and drink gifts are popular too, a favourite tipple or tasty treat offers a small token of appreciation that can be enjoyed as a personal luxury.
Personal or custom gifts can be a real hit too. If you show staff members that you’ve considered their own personal tastes when selecting their gift, they are even more likely to feel appreciated and rewarded.
Corporate gifts to send
When the gifts are going to be mailed to recipients, it’s always best to consider this at the outset. If you’re on a budget, choose something that’s easy to send in a standard mail format will help you to keep postage costs in hand.
If you have a healthy budget to spend on your gifts your objective might be to make an impact. If that’s the case, it’s time to get creative. Seek out unusual packaging that compliments the gift and make a statement before it’s even opened. The right packaging could add to the whole experience.
Whatever your objective, make sure your gift is safely packed. If it’s damaged on arrival due to insufficient protection whilst in transit your present is unlikely to have the desired effect.
To Wrap Up…
In short, it’s well worth giving your corporate gifting strategy some thought. Are you rewarding the right people at the right times? Whatever your business, you’ll no doubt have multiple people to thank for their support and commitment. Give a little back. They’ll appreciate your generosity. Wouldn’t you?