Save Money on Your Advertising Mail by Optimising Incentives
With Royal Mail notifying clients that the price of mail is increasing from early summer 2024, we are working harder than ever with our clients to ensure that they are cashing in by using Royal Mail incentives.
Our incentives blog series explains, in simple terms, who is eligible for each incentive and explores what you could be saving on your future marketing mail. Best of all, if you mail with us, we will do that hard work for you, supporting you with your application and keeping you updated on the progress throughout.
The blog below will walk you through the Business Mail Testing and Innovation Incentive.
What do Royal Mail mean by testing something new?
- Using a mail campaign, customers can either perform tests they have not tried before or innovate the campaign in a way that seeks to improve the campaign’s performance.
- Examples of innovative changes include: creating a seamless way to drive people online, such as including QR codes and digital image recognition for online shoppers; use of printing methods to engage a range of senses, such as taste or smell; using data sets, which can be used to hyper personalise marketing mail.
- Download Our Guide of TIS ideas here
Business Mail Testing and Innovation Incentive.
If you want to try something new with your Business Mail activity, using this incentive can earn you retrospective postage discounts while you test new ideas
Who is this for? Perfect if you want to innovate your direct mail strategies or test new things.
How do you qualify:
- Mail a minimum of 4000 items.
- Send a maximum of 10,000,000 items (subject to Royal Mail Approval)*.
- Eligible Mailmark items only.
Time Period: A one-off campaign or a series of tests over a period of up to 6 months.
A further support extension for up to 12 months may be available at Royal Mail’s discretion.
How much could you earn back on your marketing mail?
Postage credits of up to 30%.
For example, if you were to send 50,000 letters, through the Economy Advertising Mail 70 Mailmark service, you could receive 10% back off the Royal Mail access price in the form of retrospective postal credits that can be used on future mail campaigns.
If you were to send 50,000 large letters, through the Economy Advertising Mail 70 Mailmark service, you could receive 30% back off the Royal Mail access price in the form of retrospective postal credits that can be used on future mail campaigns. This higher rate is applicable if the mail campaign(s) was sent during the 6-month incentive period had a radical overhaul and was deemed an exceptional test.
| Format | Products Available | Weight Range | Business Mail TIS Standard** discount % | Business Mail TIS Higher discount for Exceptional*** Tests % | ||
| Test Period (first 6 months) | Roll Out Period (second 6 months) | |||||
| Test Period (6 months) | ||||||
| Letter | Economy Advertising Mail 70 Mailmark | 0-100g | 10% | 30% | 10% | |
| Large Letter | Business Mail 70 Mailmark | 0-100g | 10% | 30% | 10% | |
| Large Letter | Business Mail 70 Mailmark | 101-750g | 10% | 30% | 10% | |
Postage credit rates are subject to Royal Mail’s discretion and approval. Postage credits will be awarded as discounts to the access price only and available as a retrospective credit to use against future mail campaigns.
Our experts at Citipost Mail would love to help you understand these incentives further and take the stress out of applying for your Royal Mail Incentive. Get in touch with our team today to make significant savings on your business mail!
Current rates apply until: 31st December 2024
Our experts at Citipost Mail would love to help you understand these incentives further and take the stress out of applying for your Royal Mail Incentive. Get in touch with our team today to make significant savings on your business mail!
Awarded as discounts to the access price* only and available as a retrospective credit to use against future mail campaigns.
*The access price is the charge Royal Mail apply to every piece of mail entering their network, and this varies by weight and service.
** Standard = testing with existing mail streams
*** Exceptional = a brand new or incremental mailing, increase in format size, a radical overhaul of mail pack, or testing a new technology.
