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Citipost Mail > Why use us? > Case studies
Case Studies

What our clients are saying about us...



Watco became one of our clients in 2014, and at Citipost Mail we continue to be impressed by their dynamic approach as a business. Watco are the UK's leading provider of industrial floor repair products and coatings; and pride themselves on providing practical maintenance solutions for business premises. Watco's message resonates so well with our own, making the challenge of optimising their mailings even more rewarding for us at Citipost Mail.

The challenge

Analysing Watco's mail portfolio and spend in order to optimise their mail tariffs and discounts, with the key goal being to reduce their overall postal cost.

The strategy

Previously Watco had always used 'high sort' mailing tariffs when sending direct mail campaigns. By working in conjunction with Watco's mailing partner Orbital Mailing, we were able to migrate Watco's mail to a CBC tariff when they joined our client base; saving them over £12,000 per year.

We worked in partnership with Orbital Mailing to advise on the redesign of Watco's mail pieces, ensuring that they met Royal Mail's CBC criteria. This process included an audit to improve the quality of Watco's customer data. This has not only helped Watco reach CBC compliance, but has also impacted on their business by helping them better target their mailings. Watco have therefore not only benefited from CBC discounts, but they have more accurate data too, meaning their mailings will see better results.

Watco is a fantastic client to work with and we also have a great working relationship with Orbital Mailing. We are delighted to be Watco's postal partner, and we endeavour to make sure that their bulk mail is always optimised and they receive the highest level of service every day. Post is our passion, and we are delighted when we can deliver savings for our customers.