Save Money on Your Publishing Mail by Optimising Incentives
With Royal Mail notifying clients that the price of mail is increasing from early summer 2024, we are working harder than ever with our clients to ensure that they are cashing in by using Royal Mail incentives.
Our incentives blog series explains, in simple terms, who is eligible for each incentive and explores what you could be saving on your future mailings. Best of all, if you mail with us, we will do that hard work for you, supporting you with your application and keeping you updated on the progress throughout.
The blog below will walk you through the Publishing Incentives.
Read the other blogs in the series here:
Testing and Innovation – Advertising Mail
Testing and Innovation – Business Mail
The First Time User Incentive – For first-time users or companies that haven’t sent advertising mail in 24 months
The Advertising Growth Incentive
Publishing Volume Commitment
Who is this for? This incentive is to support publishers in retaining their publishing mail volumes.
How do you qualify:
- Mail at least 95% of the volume mailed the year before
- Mail at least 250k items during a 12-month period.
- At least 16% of the mailed publication must contain editorial content (or 30% editorial if using the Subscription Magazine mail service).
Time Period: 12 Months.
How much could you earn back on your Publishing mail?
Postage credits of up to 2%.
| Format | Products Available | Weight Range | Publishing Volume Commitment % Credits |
| Large Letter | Magazine 70 Mailmark | 0-100g | 2% |
| Large Letter | Magazine 70 Mailmark | 101-750g | 2% |
| Large Letter | Magazine 70 Manual | 0-100g | 2% |
| Large Letter | Magazine 70 Manual | 101-750g | 2% |
| Large Letter | Magazine 70 Mailmark | 0-100g | 2% |
Postage credit rates are subject to Royal Mail’s discretion and approval. Postage credits will be awarded as discounts off the access rate* only and available as a retrospective credit to use against future mail campaigns.
*The access rate is the charge Royal Mail apply to every piece of mail entering their network, and this varies by weight and service.
Current rates apply until: 31st December 2024
Publishing Incentive for New Title Launches
Who is this for? This incentive is perfect for businesses that are launching a new title. Additionally, this incentive can be optimised by businesses interested in testing a brand-new audience for their existing publications (this should be an audience that the company have not previously targeted by mail).
How do you qualify:
- Mail a minimum of 4,000 items
Time Period: 12 Months.
How much could you earn back on your marketing mail?
Postage credits of up to 30%.
You can obtain retrospective postage credits at a rate of 30% off the access price* for the first 12 months and 10% for the next 12 months when launching a new title.
Additionally, if businesses are testing a brand-new audience for an existing publication, and it is an audience that they have not previously targeted by mail, they can earn a 30% postage credit for incremental volume tests.
| Format | Products Available | Weight Range | Publishing TIS New Title Launch % Credits | |
| Test Period (First 12 months) | Roll Out Period (First 12 months) | |||
| Large Letter | Business Mail 70 Mailmark | 0-100g | 30% | 10% |
| Large Letter | Business Mail 70 Mailmark | 101-750g | 30% | 10% |
| Large Letter | Business Mail 70 Mailmark | 101-750g | 30% | 10% |
| Large Letter | Magazine 70 Mailmark | 0-100g | 30% | 10% |
| Large Letter | Magazine 70 Mailmark | 101-750g | 30% | 10% |
| Large Letter | Magazine 70 Manual | 0-100g | 30% | 10% |
| Large Letter | Magazine 70 Manual | 101-750g | 30% | 10% |
Postage credit rates are subject to Royal Mail’s discretion and approval. Postage credits will be awarded as discounts off the access rate* only and available as a retrospective credit to use against future mail campaigns.
*The access rate is the charge Royal Mail apply to every piece of mail entering their network, and this varies by weight and service.
Current rates apply until: 31st December 2024
Our experts at Citipost Mail would love to help you understand these incentives further and take the stress out of applying for your Royal Mail Incentive. Get in touch with our team today to make significant savings on your Publishing mail!
