Royal Mail Incentives – 2026/2027 Update

Royal Mail Wholesale has confirmed its continued investment in the incentives portfolio for the 2026/27 period. The programme remains focused on helping brands optimise their spend within the mail channel.

Key points to note:

• Renewal of Incentives: Customers can continue to apply for existing incentives until 27 March 2026. From 30 March 2026, postage credit rates across all incentives will be updated.
• Publishing Volume Commitment Incentive: This scheme will close permanently on 26 March 2027, making this the final year to benefit from it.
• Incentives for Key Calendar Events: For 2026/27, Royal Mail will not release a full incentive calendar in advance. Instead, new time-bound or tactical incentives will be introduced throughout the year around key trading periods.

Whether you’re looking to acquire new customers, re-engage lapsed ones, or simply grow your mailing volumes, there’s an incentive tailored to your needs. At Citipost Mail, we pride ourselves on being your trusted partner and experts in navigating these opportunities to deliver the best solutions for your business – we have saved our partners over £2 million through the successful application and optimisation of incentives on their mail campaigns. 

Here’s a quick overview of what’s available from Royal Mail this coming year:   

• Always-On Test Incentive: This incentive is perfect for businesses continuously exploring innovative mailing strategies or those that are looking to test a new mailing. It supports companies looking to test new ideas, rewarding them with retrospective postage credits..
• Acquisition and Reinstatement Campaigns: Target new audiences or revive lapsed customer relationships with this specific incentive.
• Growth Incentives: Get rewarded for growing your mail volumes over a 12-month period through qualifying for this Royal Mail incentive. Eligible to all customers sending Advertising Mail, you could save by sending incremental mail volumes.
• First-Time User Incentives: New to advertising mail? This incentive provides credits for businesses using Royal Mail services for the first time (or after a 24-month hiatus).
• Volume Commitment Rewards: Commit to consistent mail volumes and enjoy rewards that grow with your loyalty. 

Our Citipost Mail team are experts when it comes to incentives. We are here to guide you through these opportunities, ensuring you maximise the value of these incentives while achieving your business objectives. Our team are ready to help you identify the most suitable options and streamline the application process. 

To learn more or apply for any of these incentives, contact us today.