Why Print Builds More Trust Than Digital

IPIA Shows How Print Outshines Digital in Earning Trust

Building trust is harder than ever in today’s digital world, with brands needing to cut through constant online noise and scepticism. At Citipost Mail, we help you stand out by delivering authentic, personalised print solutions that engage customers and foster loyalty. This blog explores recent research which highlights print’s strong reputation for trust and effectiveness – showing why print remains a vital part of any marketing strategy.

Print’s Enduring Credibility

Recent research stemming from the Independent Print Industries Association’s, A New Narrative for Print project, conducted by global research partner Madano has uncovered a staggering 99.1% positive sentiment towards trust in print among UK consumers.

When it comes to credibility, print outshines digital.

Why Does Print Command Such Trust?

• Increased Commitment: Producing and distributing printed materials requires genuine investment, signalling to consumers that your brand is serious and credible.
• Deeper Connections: Tangible print fosters stronger emotional bonds-whether it’s the satisfaction of flicking through a beautifully designed catalogue or the personal touch of a direct mail piece that lingers in the home.
• Younger Audiences Are On Board: 82% of Millennials surveyed that they trust print marketing more than digital advertising, bucking the trend that print is only for older generations.
• Information Retention: People engage more deeply with print, leading to better recall and long-term loyalty.

A Competitive Edge in a Digital World

With digital fatigue on the rise and diminishing returns from pay-per-click and search, brands are re-evaluating their marketing mix. Print offers exclusivity and a personal touch that digital channels struggle to replicate. Personalised direct mail tailored using digital insights, makes recipients feel truly valued, strengthening both loyalty and trust.

However, It’s not about choosing between print and digital. The most effective campaigns use both, with print acting as a bridge to online engagement. A brochure with a QR code or a direct mail piece linked to a digital offer creates a seamless customer journey, amplifying your brand’s impact.

The Takeaway

For brands seeking to build trust and foster loyalty, print is not just relevant – it’s indispensable. Its authenticity, emotional impact, and ability to drive action make it a vital part of any multi-channel strategy.  At Citipost Mail, we help brands make the most of print through personalised, data-driven mail solutions that cut through the digital noise and build stronger customer connections.

We’re passionate about helping businesses create campaigns that not only get noticed but genuinely resonate. To discover how mail can elevate your brand, or to chat with our experts about innovative campaign ideas, contact us today.