Optimising your mail packs

Cost Saving Strategies for Mail in 2025

The direct mail industry has faced another challenge with Royal Mail announcing significant price increases effective April 2025, following the July 2024 hike. Despite these changes, the impact of incorporating mail into marketing campaigns remains highly effective with JIC reporting mail read rates at an all-time high in Q4 2024.

At Citipost Mail, our team of experts are here to help you navigate these challenges – here are our recommendations for 2025.

Consider Utilising a one-piece Mailer: A one-piece mailer (also known as a self-mailer) is a single folded sheet that serves as the envelope,marketing message, and response mechanism all in one package—eliminating the need for separate outer envelopes or inserts. This streamlined format is lightweight, compact, and ideal for sending mail via Royal Mail’s cheapest services. Many of our clients are now utilising this option to enable them to get the very best value for money.

Review Your Mail Service Selection: Opting for Royal Mail’s Economy 3-5 day service could be a way to balance cost and delivery time. While slightly slower than the 2-3 day service, it offers significant savings without compromising efficiency.

However, you must ensure your chosen mail format aligns with Economy service requirements (for example, postcards are not eligible).

Collaborate with Print Experts – Pack Format Optimisation: Working with our print experts to explore cost-saving opportunities during the print and enclosing stage is a great way to optimise your packs. Adjusting paper weight, size, or production methods can optimise costs while maintaining quality. Citipost Mail’s free pack consultation service ensures your mail packs are as efficient and as effective as possible.

Leverage Royal Mail Incentives: Take advantage of incentives, such as Royal Mail’s ‘Test and Innovation’ scheme, to reduce the cost of your mail marketing. Our team has helped clients save over £2 million by optimising these incentives. There are many available and small tweaks to your packs could mean that you quality to receive up to 30% back on your mailings in retrospective postage credits.

Data Management: Conducting regular data health checks to remove outdated or unnecessary records from your database is more important than ever. Cleansing your data frequently will mean that you remain GDPR compliant and are not wasting money mailing consumers who have gone away. Replacing outdated records with enhanced data will improve the targeting of your mail and campaign ROI. If you are not sure of the health of your campaign data, you can take advantage of Citipost Mail’s free data health check, find out more here.

How Citipost Mail Can Help

Our experts specialise in designing and optimising mail tailored to your campaign goals. From selecting the right materials to ensuring compliance with Royal Mail guidelines, we provide end-to-end support to maximise cost-effectiveness and impact. In light of the recent price increases, adapting your marketing mail strategy is essential. Whether through optimising pack formats or exploring innovative solutions like one-piece mailers, Citipost Mail’s expertise ensures you achieve the best possible ROI while staying within budget. Contact our team today for a free consultation or pack review.