30th June 2025 | Incentives Maximise Your Marketing Mix & Save Money! Share Unlock the Benefits of Including Mail in Your Marketing Mix – Utilise Royal Mail Incentives to Send More for Less. We continue to see the impact of including mail in your marketing mix, with JIC Mail reporting 52% of campaigns with mail included show an enhanced ROI. But isn’t mail ‘too expensive’? By utilising Royal Mail incentives, you can earn up to 20% in retrospective postal credits to allow you to send more for less. Royal Mail offer a range of exciting incentives designed to help businesses maximise the potential of their mailing campaigns. Whether you’re looking to acquire new customers, re-engage lapsed ones, or simply grow your mailing volumes, there’s an incentive tailored to your needs. Here’s a quick overview of what’s available this year: Always-On Test: Perfect for businesses continuously exploring innovative mailing strategies, this incentive supports testing new ideas with postage credits. Acquisition and Reinstatement Campaigns: Target new audiences or revive lapsed customer relationships with specific incentives offering higher postage credit rates. Growth Incentives: Receive credits for incremental mail volumes, encouraging you to expand your campaigns. First-Time User Incentives: New to advertising mail? This incentive provides credits for businesses using Royal Mail services for the first time (or after a 24-month hiatus). Volume Commitment Rewards: Commit to consistent mail volumes and enjoy rewards that grow with your loyalty. The below time limited incentives are also offering retrospective postage credits of up to 20%. Our team of experts have helped our clients save over £2 million on their marketing mail through utilising incentives. Get in touch today to find out if you may be eligible. 30th June 2025 | Incentives Share