How Mail Is Driving Digital Action in 2025

JICMAIL’s latest Q1 2025 results confirm that mail is more influential than ever in driving digital engagement and real-world action. In fact, 53% of all purchases prompted by mail were completed online—a record high since tracking began. As brands renew their confidence in mail, Citipost Mail is here to help you harness this powerful channel for your next campaign.

Mail Engagement & Effectiveness on the Rise

Brands are seeing increased value from mail, with more households interacting, sharing, and retaining mail for longer. Here’s how mail performed across key metrics in Q1 2025:

Key Mail Metrics by Mail Type

Direct Mail

• Frequency of Interaction: 4.5 times (average per item)
• Item Reach: 1.14 people per household
• Lifespan: 8.1 days in the home
• Attention: 112 seconds per item

Door Drops

• Frequency of Interaction: 3.0 times
• Item Reach: 1.05 people per household
• Lifespan: 5.7 days
• Attention: 57 seconds

How Mail Drives Consumer Action

Mail’s impact goes well beyond the doormat. Here’s how consumers responded to mail in Q1 2025:

Purchase Channel Breakdown

• Online purchases: 53% of mail-prompted purchases (a record high)
• In-store purchases: 33%
• Other (post/phone): 19%
• Mail-prompted online purchase rate: 3.1%

Why Choose Citipost Mail?

With engagement, attention, and digital conversion at all-time highs, mail is a must-have channel for your marketing mix. Citipost Mail can help you plan, deliver, and measure campaigns that drive both online and offline results.

Ready to see how mail can drive results for your business? Contact us today to get started!