Bounce Back to Mail

As we reach the halfway point of the year, many businesses are reflecting on their performance and looking for ways to boost revenue and engagement. With digital channels becoming increasingly crowded—and marketing budgets often under pressure—UK advertisers are rediscovering the unique power of direct mail. At Citipost Mail, we’ve seen first-hand how brands are shifting more of their marketing budgets to include direct mail, and the results speak for themselves.

Direct Mail Delivers Measurable Results

Direct mail’s resurgence is backed by robust data:

• Campaigns incorporating direct mail are 52% more likely to report ROI increases, and 33% of direct mail leads to a commercial action.

• Direct mail boasts response rates nearly 30 times higher than email, making it one of the most effective channels for capturing attention and driving action.

• UK ad spend on direct mail grew by 12.9% in the year to Q3 2024, outpacing overall advertising growth and reflecting renewed confidence in the channel.

Why Advertisers Are Increasing Direct Mail Budgets

The evidence is clear: direct mail works. In fact, 82% of marketing executives plan to increase their direct mail investment in 2025, with many companies set to double their mail volumes despite rising costs. Brands value direct mail’s tangible, personal nature, which builds trust and engagement—key factors in driving acquisition and long-term loyalty.

Direct Mail and Digital: Better Together

Advertisers aren’t abandoning digital—they’re integrating it with mail for maximum effect. Direct mail can drive recipients to digital platforms using QR codes, personalised URLs, and interactive content, creating a seamless customer journey. Hybrid campaigns that combine direct mail with digital ads are 52% more likely to report ROI increases, as mail reinforces digital messages and prompts action both online and offline.

Direct Mail Reaches Every Audience

It’s a myth that mail only works for older demographics. Recent data shows that over 80% of 18-24 year-olds engaged with direct mail during the 2024 UK General Election—outperforming social media engagement in that age group. This proves mail’s cross-generational appeal and its ability to drive awareness, sales, and online traffic.

The Citipost Mail Approach

At Citipost Mail, we understand that every business is unique. That’s why our agency approach supports you with ideation, creative, data, print, and mail—helping you craft campaigns that are targeted, engaging, and effective. Whether you’re looking to strengthen brand awareness, support acquisition, or simply bounce back from a challenging first half of the year, we’re here to help you achieve outstanding results.

Direct mail is not just surviving in the digital age—it’s thriving. With proven ROI, unmatched engagement, and powerful synergy with digital channels, it’s no wonder UK advertisers are bouncing back to mail.

See the difference direct mail makes – get started now by speaking to our team today.