How we supported The British Psychological Society in reducing their mailing costs

The Client:

The British Psychological Society (BPS) champions psychology by promoting excellence in ethical practice, training and research, and by amplifying psychologists’ voices to influence public policy. The BPS was granted its Royal Charter in 1965 and has a responsibility to also increase public awareness of psychology and how it can be used to positively impact individuals and society.

The British Psychological Society supports its 65,000 members with a range of resources to enhance their professional careers, with a variety of publications, events and CPD, networking opportunities and access to the magazine The Psychologist in print and digital editions.

Context:

In 2021, Citipost Mail commenced a partnership with The British Psychological Society following a successful tender to handle the distribution of their member magazine across the UK and internationally. The primary objective for them was to reduce their magazine mailing expenses while retaining an effective service for their members.

The approach:

As industry experts, we identified an opportunity to provide immediate cost savings for The British Psychological Society. We proposed utilising an agency agreement, given their status as a registered charity, which reduced their postage costs by more than 20%.

After securing the agency agreement, our business development team conducted thorough research to identify applicable Royal Mail incentives that could further reduce The British Psychological Society’s mailing expenses. By collaborating closely with them to understand their goals and upcoming forecasted volumes, we successfully applied for the Royal Mail Publishing Volume Commitment Incentive. This incentive awarded The British Psychological Society with an additional 2% of savings.

Additionally, through our collaboration and understanding of the BPS’s requirements, we identified that our Digi-Mail product could enhance the efficiency of their letter communications. We implemented the Digi-Mail cloud-based mailing solution quickly and provided comprehensive training to the team. By introducing Digi-Mail to the office environment we reduced their printed letter costs by 50% and significantly reduced the time spent on manual postal tasks.

In 2024 our relationship further extended to include the fulfilment and personalisation of the magazines. Streamlining the processes for The British Psychological Society by combining our fulfilment and distribution capabilities to deliver more cost savings to the society.

Outcome:

We now support The British Psychological Society in the fulfilment and distribution of c.45,000 copies of The Psychologist magazine to its members each month. We have a strong relationship and provide them with support from our Client Services and Business Development teams. This ongoing collaboration not only identifies additional cost optimisation opportunities for The British Psychological Society but also enhances their operational efficiency and overall satisfaction with our services.

What our customer says:

‘Partnering with Citipost has enabled The British Psychological Society to access the most cost-effective mailing solution for our flagship membership magazine The Psychologist and has increased the efficiency of our printed letters process. The Citipost team’s knowledgeable and professional approach has been much appreciated by our staff.’