Direct mail remains a vital part of the UK charity fundraising landscape because it delivers results that digital channels alone simply can’t match. Unlike digital messages that can be easily overlooked or filtered out, a physical letter or pack arrives directly in the supporter’s home—creating a tangible, lasting presence. This not only increases the likelihood of your message being seen, but also strengthens emotional connection and trust with your cause.
Did you know?
come from direct mail, making it the most effective channel for fundraising.
with items often revisited and shared multiple times, increasing engagement.
after receiving charity mail, bridging the gap between offline and digital marketing.
When planning a mail campaign, charities have three main options: Direct Mail, Partially Addressed Mail (PAM), and Door Drops. Each approach has different benefits, costs, and levels of targeting—so understanding the differences helps you meet your budget and campaign objectives.
Our team of experts have posted 1,000s of successful charity mail campaigns – speak to a member of our team today to find out more about each mail option, or download our Citipost Mail charity brochure, which details more information about each service.
VAT can have a significant impact on the cost of your fundraising campaigns. While many charities know about VAT mitigation on postage through the Agency Agreement, it’s just as important to understand where VAT exceptions and charges apply on printed materials themselves. Making the right choices allows you to unlock further savings—and avoid unexpected costs.
For more information, download our Citipost Mail Charity Brochure today or speak to our team.
At Citipost Mail, we understand that compelling print and creative choices are at the heart of successful charity communications. Our team partners with you from day one—offering specialist advice, innovative ideas, and hands-on support at every stage.
Our comprehensive consultancy service can support you with bespoke pack design, format optimisation, prototyping and testing and personalisation at scale, will also offering advice on sustainable formats, helping you meet donor expectations for environmentally responsible fundraising.
We’re your end-to-end partner for smarter, more effective charity communications.
Let’s work together to make every penny— and every message—count for your cause.
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