It’s Half Way to Christmas – Have You Started Your Christmas Campaign?

Why Start Your Christmas Campaign Now?

1. The Christmas Market Is Crowded – Early Planning Gives You the Edge

It might seem early to mention Christmas when summer is in full swing, but with six months to go, now is the perfect time to start planning your festive marketing campaign. At Citipost Mail, we can help you prepare to be the ones who stand out in December, to create memorable stories, and to reach your audience across every channel. Thoughtful planning isn’t just a best practice; it’s at the heart of how we help our clients achieve standout results during the busiest season of the year.

2. Emotional Storytelling Takes Time

The most iconic Christmas campaigns evoke joy, nostalgia, and togetherness; these stories don’t come together overnight. Early planning allows you to craft a narrative that connects with your audience and fosters loyalty well beyond the festive season. Direct mail is a powerful addition in helping create trust, and with JICMAIL’s latest data showing each piece of mail is interacted with over four times on average, the benefits speak for themselves.

3. Consistency Across All Channels

A successful festive campaign is cohesive – whether it’s on social media, your website, email, or through direct mail. Planning early means you can align your messaging and branding across every platform, making your brand instantly recognisable when Christmas arrives. Mail integrates seamlessly with digital activity, reinforcing your festive message and driving customers to take action.

4. How Mail Delivers Measurable Results

Mail is proving its value more than ever. According to JICMAIL’s 2025 Response Rate Tracker:

• Warm Direct Mail – 7.2% response rate and an average ROI of £9.00.
• Cold Direct Mail – response rates have grown by 24% year-on-year
• Door Drop ROI – has surged by 41%, now at £2.90.

Larger campaign volumes and repeat sends see even higher returns, making mail a powerful channel for both customer acquisition and retention during the festive period.

5. Steer Clear of the Last-Minute Rush

Rushing your Christmas campaign often leads to missed details, inconsistent messaging, and campaigns that fail to connect with your audience.  A well-prepared approach means you can analyse your audience, personalise your messaging, and measure your results for even greater impact.At Citipost Mail, we support you every step of the way, our expertise ensures your Christmas campaign is not only well-executed but also stands out in a crowded market, helping you achieve the results you want this festive season.

The Takeaway

Christmas is just six months away—halfway there already! The brands that start planning now will be the ones that cut through the festive noise, create emotional connections, and drive lasting results. At Citipost Mail, we’re passionate about helping you make the most of this crucial season. With our proven expertise and data-driven mail solutions, we can help you reach your customers in a way that’s more impactful than ever.

Don’t wait until December – start planning today and make this festive season your most successful yet, contact us to get started.