Royal Mail Unveils Four New Seasonal Incentives

New Seasonal Incentives for Autumn & Winter 2025

With the Autumn and Winter seasons approaching, Royal Mail has introduced four exciting new seasonal incentives to help businesses maximise the impact of their direct mail campaigns. These incentives offer postage credits of up to 20% on incremental mail volumes, providing a significant opportunity to reduce costs while expanding your outreach during key periods.

New Incentives

Following the recent release of the summer-time limited incentives, the full calendar now offers opportunities across all seasons:

Acquisition Incentive – 14 April 2025 – 28 March 2026 – Designed for businesses aiming to acquire new customers, this incentive encourages testing mail campaigns targeting potential
new audiences.

Summer Incentive – 19 May 2025 – 1 August 2025 – Encourages businesses to try new advertising mail activities for summer promotions, specifically for summer retail goods, health and beauty products, and holiday finances.

Travel Essentials Incentive – 2 June 2025 – 29 August 2025 – Mail campaigns should promote “travel essentials,” including holiday apparel, beachwear, travel insurance, and health and beauty products and services for holidays.

Back to School Incentive – 30 June 2025 – 29 August 2025 – Qualifying campaigns should support the sale of school uniforms, footwear, sportswear, stationary, computer equipment, lunch boxes, etc.

Holiday Incentive – 30 June 2025 – 30 January 2026 – Campaigns must relate to cruises, all-inclusive holidays, city breaks, villa holidays, cottage holidays, or adventure holidays.

Brand New Incentives:

Autumn Winter Catalogue Incentive – 18 August 2025- 17 October 2025 – Campaigns must be related to an Autumn and or Winter catalogue, for example: Autumn or Winter Catalogue (or a mailer related to catalogue).

Charity Incentive – 1 September 2025 – 28 November 2025 – For Charity-related communications supporting fundraising activities, such as donor acquisition, legacy communications, raffle mailers, event participant mailers, awareness and brand building activity.

Black Friday Incentive – 29 September 2025 – 28 November 2025 – The primary purpose of the mail campaign must be related to promoting products and services for Black Friday or Cyber Monday.

Sales Incentive – 1 November 2025 – 30 January 2026 – Mail campaigns must be related to Winter and New Year sales promotions.

Qualification Criteria for Seasonal Incentives

To benefit from these postage credits, your mail volumes must meet the following thresholds:

Minimum volumes:

• 100,000 Letters (or 50,000 Letters for Charity Sector clients)
• 50,000 Large Letters

Maximum qualifying volume:

• 1,000,000 Letters or Large Letters per incentive

Additional Year-Round Incentives from Royal Mail

If the seasonal incentives don’t fit your current campaign goals, Royal Mail offers a variety of other incentives throughout the year, including:

•  Always-On Test
• Perfect for businesses continuously exploring innovative mail strategies, this incentive supports testing new ideas with postage credits.
• Acquisition and Reinstatement Campaigns
• Target new audiences or revive lapsed customer relationships with specific incentives offering higher postage credit rates.
• Growth Incentives
• Receive credits for incremental mail volumes, encouraging you to expand your campaigns.
• First-Time User Incentives
• New to advertising mail? This incentive provides credits for businesses using mail services for the first time (or after a 24-month hiatus).
• Volume Commitment Rewards
• Commit to consistent mail volumes and enjoy rewards that grow with your loyalty.

How Citipost Mail Can Help

At Citipost Mail, we specialise in mail and campaign management expertise. Our team is ready to guide you through the qualification process for these incentives and help you maximise the benefits for your business.

To explore how these incentives can work for your business and to plan your campaigns effectively, reach out to Citipost Mail today.