Industry Insights

Why marketing agencies should be recommending direct mail

Direct mail is a powerful marketing tool that many businesses overlook in today’s digital age. However, marketing agencies should consider recommending direct mail to their clients as part of their overall marketing strategy for a few key reasons…

First, direct mail allows businesses to target specific demographics and geographic locations. This means that businesses can reach the people who are most likely to be interested in their products or services. Citipost’s PureData service also allows for targeting to go even deeper, pulling together data lists based on things as specific as interests, job titles or household incomes, to name a few. Additionally, direct mail can be customised and personalised to speak directly to the recipient, making it more likely that they will engage with the message.

Second, direct mail has a higher response rate than digital marketing methods. Studies have shown that direct mail has a response rate of 4.4%, while email marketing has a response rate of just 0.12%. This means that businesses are more likely to see results from direct mail campaigns than from digital marketing efforts.

Third, direct mail is a tangible and memorable medium. Unlike digital marketing methods, direct mail can be physically held, which makes it more likely to be remembered by recipients and even kept in the house for a period of time allowing for multiple viewings. Direct mail can be designed to be visually appealing and engaging, which can help it stand out in a crowded mailbox.

Lastly, direct mail can be very cost-effective. While it can be more expensive than some digital marketing methods, direct mail can be more cost-effective than other traditional forms of advertising such as television or radio commercials. The team of experts at Citipost Mail are always working on behalf of our clients to ensure their mailings are on the most cost-effective service and helping with pack optimisations – we also go the extra mile to ensure that all possible incentives are applied to save you money where possible to improve overall ROI.

In conclusion, marketing agencies should consider recommending direct mail to their clients as part of their overall marketing strategy. With its targeted reach, high response rate, tangible and memorable nature, and cost-effectiveness, direct mail can be a valuable addition to any business’s marketing efforts.

Industry Insights