Black Friday and Cyber Monday are just around the corner and Christmas is not far behind. As the year flashes by, how can you give an extra boost to your Christmas campaign at this point?
The answer is simple, by reducing your postage cost.
As an Access Service Provider (ASP), Citipost Mail can give you access to Royal Mail’s Christmas mail incentive, starting on the 19th November 2018. This means that, on access you could pay as little as 10p per item.
How do you qualify for the lower postage?
Firstly, customers must post an incremental volume of at least 40,000 eligible items between the 19th November and the 28th December. In addition, the qualifying mail items must be new, incremental mail volumes and not already be part of any other Royal Mail incentives, or from another postal operator. The discounts will then be applied against the eligible items in the form of postage credits. These postage credits can be redeemed against future postings.
What mail is eligible?
Items can only be sent as Access Mailmark Advertising Mail Letters; these items have to be presented in trays. Please note, that Royal Mail will also accept postcards or a single piece mailer, where certain parameters are met. Click here for the full specification.
Why use direct mail?
In short, customers feel valued when they receive personalised direct mail, especially if it’s from a brand they trust and there’s a relevant offer inside. People act on offers and discounts they receive by mail. Voucher redemption can be as high as 20%, and up to 8.5% of customers act by making a purchase, payment or donation.
As an example, if you send an extra £25k worth of advertising direct mail, with the Christmas incentive you will be able to reach 30% more customers. This means you can improve the campaign ROI significantly.
A special Christmas postage offer? Let’s do it!
The deadline for applying is 20th December, so get your application in quick, as applications for this incentive will be accepted on a ‘first come, first serve basis’. In addition, the incentive is limited to an aggregate of fifteen million eligible items.
If you want to take advantage of this smart mail incentive and communicate more with your customers in the run-up to Christmas, then contact Citipost Mail on email@example.com.
Full terms and conditions apply, to view these please click here.
Tel: 0203 260 0240