Do you remember the last direct mailer you received? Perhaps not, but there will be some direct mail campaigns you do remember well. Have you ever thought about why you can recall them with ease? Creating direct mail campaigns that stand out is usually a big step towards success. Here are some of … [Read more...]
How to Track Offline Marketing Campaigns
Tracking your offline marketing efforts can be a little trickier than monitoring online performance. However, it might be easier than you think! There are some simple ways to keep an eye on your direct mail metrics, and we can walk you through just how to do it. If you’re looking for the best way to … [Read more...]
Ways to Save Money on Direct Mail Part 1 Infographic
Despite the rise of digital over recent years, the more traditional marketing channels are showing no signs of slowing down. Direct mail is just one of these, boasting a higher ROI than online, and with revenue for 2018 being predicted to hit almost £1.7 billion. So, when it comes to knowing where … [Read more...]
Increasing ROI from Your Mailings
When you’re planning a direct mail campaign it’s easy to get caught up in the creative side, planning the messages and visuals you’re going to share with potential customers. But what really matters is whether your campaign performs. Even if you deliver a healthy number of sales, you’ll need to be … [Read more...]
The Most Creative Direct Marketing Campaigns of 2018 So Far
As we continue to slide though 2018 at break-neck speed, creative direct marketing has been leaving its mark on the world like never before. Direct mail has been experiencing something of a renaissance with the introduction of JICMail working to standardise audience data for the first time, … [Read more...]
An unexpected winner at Digi-Mail sponsored Lincoln Invitation Darts Night
On the 22nd June, Digi-Mail, a product of Citipost Mail, hosted and sponsored what unravelled to be a superb evening of fierce darting competition. 66 players entered on the night, but all were no match for Leighton Bennet, aged only 12 who went on to win the final (pictured below) and beat Rick … [Read more...]
What Mail Order Catalogues Can Teach Today’s Ecommerce Owners
With the growth of the internet, mail order businesses have become less popular. However, many of today’s well-known businesses were built via catalogue selling. So what can this method, which was extremely successful for many years, teach the Ecommerce owners of today? The Advantages of Catalogue … [Read more...]
The Importance Of SEO On Your Business Website
How important is it to focus time and budget on SEO for your website? When you first set up a website for your business there are plenty of ways to help promote it. You may be more familiar with some than others. But how much thought have you given to SEO? Do you know what is required, what good SEO … [Read more...]
Be at the Top of the Blogging Game
Business blogs can often be underwhelming as many simply don’t have the time to invest in one. Blogs, however, when done correctly, can showcase your company voice, improve relations with customers and help you attract a new audience who may never have found you otherwise. We’ve put together our top … [Read more...]
How To Use Facebook For Business: Setting Up Pages and Measuring Performances Infographic
We have previously looked into what Facebook can offer businesses. Here, we follow that up and dive into the details of maintaining a Facebook for Business page, looking at how to set it up and what return on investment it can offer your business. So whether you're a big corporate enterprise, … [Read more...]
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