We live in an age where virtually everyone has a life online. This could be a website, a blog, or a social media presence. Unfortunately, this increased visibility can come with a price: trolling. This form of online abuse can be directed at anyone, and often comes from anonymous accounts set up … [Read more...]
This Christmas, Reach More of Your Customers for Less!
Black Friday and Cyber Monday are just around the corner and Christmas is not far behind. As the year flashes by, how can you give an extra boost to your Christmas campaign at this point? The answer is simple, by reducing your postage cost. As an Access Service Provider (ASP), Citipost Mail … [Read more...]
Making the Most of Mobile this Black Friday and Cyber Monday Infographic
We have put together some advice on how you can make the most out of mobile this Black Friday and Cyber Monday. … [Read more...]
Black Friday and Cyber Monday 2018: It’s All Going Mobile Infographic
In 2017, sales from mobile and tablet devices over Black Friday and Cyber Monday finally overtook sales from desktop for the first time. We decided to look at Black Friday and Cyber Monday trends over the last few years, focusing mainly on the rise in prominence of mobile and how businesses can take … [Read more...]
Direct Mail News Round Up 2018: Quarter 3
As we progress through 2018 and head towards Christmas at breakneck speed, direct mail continues to be at the forefront of the direct marketing world. With that in mind, if you’re planning a direct mail campaign this festive period, then don’t forget to check out Royal Mail’s delivery times so that … [Read more...]
Ways To Save Money on Direct Mail Part 2 Infographic
In part 1 of our Ways to Save Money on Direct Mail infographic, we looked at the importance of knowing your customers, and of doing your research when it comes to printing and postage costs. Here we follow that up with the second infographic in the series, which looks at various other ways you can … [Read more...]
How to Make Direct Mail Campaigns Stand Out
Do you remember the last direct mailer you received? Perhaps not, but there will be some direct mail campaigns you do remember well. Have you ever thought about why you can recall them with ease? Creating direct mail campaigns that stand out is usually a big step towards success. Here are some of … [Read more...]
How to Track Offline Marketing Campaigns
Tracking your offline marketing efforts can be a little trickier than monitoring online performance. However, it might be easier than you think! There are some simple ways to keep an eye on your direct mail metrics, and we can walk you through just how to do it. If you’re looking for the best way to … [Read more...]
Ways to Save Money on Direct Mail Part 1 Infographic
Despite the rise of digital over recent years, the more traditional marketing channels are showing no signs of slowing down. Direct mail is just one of these, boasting a higher ROI than online, and with revenue for 2018 being predicted to hit almost £1.7 billion. So, when it comes to knowing where … [Read more...]
Increasing ROI from Your Mailings
When you’re planning a direct mail campaign it’s easy to get caught up in the creative side, planning the messages and visuals you’re going to share with potential customers. But what really matters is whether your campaign performs. Even if you deliver a healthy number of sales, you’ll need to be … [Read more...]
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