For many people, the presentation of a gift is as important as the gift itself. High quality, creative or quirky packaging will put a smile on the face of the recipient of the gift, and can make even a small token seem like a big gesture.
Most companies keep their packaging simple throughout the year, for reasons of practicality. Unusually shaped or delicate packaging is hard to store, and supermarkets and department stores don’t like wasting shelf space on unusually shaped items. During Christmas time, however, those rules go out of the window. Luxurious, creative and eye-catching packaging is a must-have during the holidays. Here is a quick look at some of the most interesting packaging trends.
Beautiful Bags and Boxes
Christmas is a time when designers run wild, turning humble bags and boxes into reindeer, snowmen, and Santa-lookalikes. Done right, these clever creations can be easy to stack, carry and store, so they don’t interfere with the usual shelf-space. What’s more, it’s easy to tweak these designs for Easter and other major holidays or newsworthy events too.
The I-Duck Stands are particularly creative, collapsing back down to a normal box shape for transportation, ensuring that the stand doesn’t get damaged before the recipient gets their hands on the gift.
Some brands are incredibly good at redesigning their products to fit the season. Coca Cola is renowned for embracing the holiday spirit, and Toblerone changes their packaging every few months, with slogans such as “To My Love” appearing on Valentine’s day.
Sometimes, however, the festive cheer comes from brands that you wouldn’t expect. Stella, for example, has been known to re-design their boxes and cans to match the season. Their colour scheme is already a good match, so they can do this without losing out on the all-important power of brand recognition.
Bucking the Trend: Going Green
Christmas is a season of gift-giving, but there are a lot of people out there who are uncomfortable with the amount of waste that the holidays produce. If you know someone who struggles to reconcile their green lifestyle with the idea of giving gifts – complete with boxes and wrapping paper, why not look out for a company that produces ethical and environmentally conscious products?
The Clean Clothes Project is one such example – they use 100% organic, recyclable bags for all of their products. The idea of giving a gift that is packaged in a brown paper bag may sound strange at first, but they have done a great job of making their products feel boutique quality, so it works.
Good packaging should be both functional and eye-catching. Packaging should reflect the product that is included in it, and the target audience of the product too. Traditional rules, such as using dark colours to represent quality and reliability, and lighter colours for more youthful, frivolous products, still apply during the holiday season. Hopefully, these trends have given you some ideas for how to spread some festive cheer!